"Social isn't a product, social is people and the people are on Facebook"

Former staffer and BFF Guillaume Runser recently sent me a link to James Whittaker's "Why I left Google" post. I get enough email spam from well intentioned friends and family to make a Nigerian envious and usually ignore most of it (sorry Mum!), but GR's a smart dude with a stream-crossing mentality so I thought I'd risk the nano seconds required to scan the link and am glad that I did.

You'll need to push through the opening sentence (unless you're Lady Gaga's teacup, opening with "Everyone wants to know why I left" strikes me as playing fast and loose with the definition of everyone). The wince is worth the reward as James offers up three thought provoking ideas:

"Oh no! Another 2.0!"

I happened upon this presentation from the Economist Group on the future of media consumption and sharing (aka Leanback 2.0) while tooling around Slideshare.

While I couldn't help but wince at the fatigue inducing, PR driven "2-dot-oh" suffix, the content itself was not only deeply interesting but beautifully produced with a reserved sophistication in keeping with The Economist brand.

Worth looking at if only to appreciate the well executed design aesthetic.

Pump it up!