So many good things have been written about the launch of iPad Mk III, almost all of it justified, it's fair to say that the fruiterers from Cupertino have pulled off a minor engineering miracle in assembling a device that, along with the already existing iPhone 4, establishes the benchmark for what we will then demand from the market as a whole. I only wish I owned shares in a flat panel display company right now (let's hope that my 401K manager has done their homework!).
What was interesting about Apple's keynote two weeks ago was not what they announced, but a sidebar comment made by Apple marketing VP Phil Schiller prior to the demo, which paraphrased was 'the projector we have cannot fully resolve what you see on the screen of iPad' (jump to the keynote replay and fast forward roughly 00:20 in to hear it from Phil's own lips).
While he seemed to blow by the comment without a second thought, in my mind, you could hear a pin drop. I stopped listening to the demo of the new, newness and instead felt my mind drifting to the changes happening in the video production world when it occurred to me that we probably should be planning to quadruple our plans for compute, bandwidth and storage - especially if you're in the content business.
I see RED
Part of what stunned me about Phil's throw away comment is that it wasn't actually true. "What?!" I hear you ask, a marketing person engaging in hyperbole? Never! :-) To help explain my claim, you might want to settle back in your seat as I catch you up on the changing world of content -where it's been, where we are now and importantly where I think it's going.